A high-octane playbook where old-school wisdom meets the
power of AI—packed with insights, deliverables, and real-world strategy for
anyone determined to thrive in an era of seismic disruption.
The Guerrilla Guide
for Entrepreneurs & The Rest of Us
“A must read for those interested in the future of
business and beyond.” – Amazon reviewer
We are all entrepreneurs, as we try to break away from the
chains of normative expectations in this grand adventure we call life—where we
strive to thrive, survive, find purpose, and make sense of all we can be.
The Guerrilla Guide for Entrepreneurs & The Rest of Us is an
action-packed, high-octane playbook that delivers skills, insights,
opportunities, and occasional wit. It takes the reader to a place where
old-school grit and new-school AI reconcile! It is a place where Elon Musk
meets Jack Ma and a Harvard MBA encounters the Streets.
You may be working in an organization, in management, a gig worker, running a
business, or creating the next Nvidia. Either way, this book equips you with
actionable know-how and skills that are nothing short of life-changing and
saves the empowerment hype for the fictional section of the library.
Happy Hour is over, and the last patrons will be unceremoniously thrown out of
the New Orleans bar to a street named Yesterday! Arguing with the future is
like calling the cops to give out speeding tickets at the INDY 500. Scrolling
for answers on TikTok or YouTube Shorts leads to a street called Empty.
The Guerrilla Guide for Entrepreneurs connects the past, confronts
the present, and predicts the future before it happens.
It’s where glory meets tragedy—and it’s
all here:
*Does innovation actually pay?
*Who are the 12 greatest
entrepreneurs that changed civilization—and what can we learn from them?
*How to master the art and science
of sales, negotiation, financing, and brand-building
*How to leverage AI for
competitive advantage
*How will AI reshape the
employment market
*Tales from the Streets…
*What will the future of Tomorrow
look like?
In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book
takes you through fascinating and indelible destinations filled with twists,
turns, glory, and tragedy—culminating in a knowledge-packed read that delivers
real, actionable results. With a blend of humour, insight, and sharp wit, he
takes the gloves off for all 12 rounds and presents a truly unique perspective
forged from his lifetime of entrepreneurial business and brand-building, along
with his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned
wisdom—it also stands as an essential reference for your personal library and a
call to arms!
What readers
are saying:
“If Michael Porter and Anthony Bourdain co-wrote a business
book, it might look like this. The Guerrilla Guide for Entrepreneurs fuses
sharp strategic frameworks with gritty real-life business lessons from the
trenches. From learning curves to AI disruption, Gulesserian doesn’t just talk
theory—he’s lived it.
Wit, insight, and humility pour through every chapter. The negotiation section
alone should be required reading. And the “Tales from the Streets” offer the
kind of context no MBA program dares touch. Highly recommended for anyone who
wants their business knowledge with teeth.” – Amazon reviewer
“From AI to competitive strategy to opportunity, to the
history of innovation — and especially the negotiation chapter — this book is
simply worth its weight in gold. It’s the street-smart MBA you wish existed:
bold, raw, yet refined — and full of moments that make you rethink the past,
the present, and the future. There are plenty of feel-good and empowerment books, but this one actually
delivers actionable skills, insight, and strategy — in a way that’s
entertaining.” – Amazon reviewer
Joseph Gulesserian is a seasoned entrepreneur, brand
strategist, and former business management professor who taught corporate
finance, statistics and marketing at the post graduate level. With over 30
years of real-world experience he has launched companies, created consumer
brands from scratch, and helped others grow theirs by uniquely blending
street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The
Practical MBA on Economics—a no-nonsense, eye-opening look at how the global
economy really works, why fiat money is eroding your wealth, what you can do
about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable
insight, Joe writes for entrepreneurs, career-minded professionals, and anyone
ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a
survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
Hilarious life lessons from the drag queen and reality TV star.
With a foreword from Neil Patrick Harris.
“No, that looks totally cute on you” and “I got AIDS through oral” are common lies. But “It gets better” is told even more often. Well, a lotta times it don’t. Sometimes it just sucks less. But I promise you: where there’s a Willam, there’s a way.
But this isn’t all about me (for once). It’s about you and how you can Suck Less at a variety of things drag queens are so much better at than the average person. I’ve got clap backs and life hacks and tips on classing up a simple grab-and-run lifting spree to the much more dignified act of larceny. Super-important life stuff with my own special, secret fag-swag sauce. So welcome to Willam’s School of Bitchcraft and Wiggotry. Class is in session.
Updated multiple times every year, America’s pregnancy bible answers all your questions. When can I take an at-home a pregnancy test? How can I eat for two if I’m too queasy to eat for one? Can I keep up my spinning classes? Is fish safe to eat? And what’s this I hear about soft cheese? Can I work until I deliver? What are my rights on the job? I’m blotchy and broken out—where’s the glow? Should we do a gender reveal? What about a 4-D ultrasound? Will I know labor when I feel it? Your pregnancy is clearly explained. Your pregnant body is demystified from head to feet. Learn what to do about headaches to why your feet are so swollen. Understand how to stop backaches and why you can’t tell a baby by mom’s bump. This book is filled with must-have information and practical advice. It offers realistic insight and easy-to-use tips. You’ll also find lots of reassurance. Discover the very latest on prenatal screenings and which medications are safe. Learn about the most current birthing options, from water birth to gentle c-sections. Your pregnancy lifestyle gets equal attention. Topics include eating (including food trends) to coffee drinking. You will also find information on working out (and work) to sex, travel to beauty, skin care, and more. Have pregnancy symptoms? You will—and you’ll find solutions for them all. Expecting multiples? There’s a chapter for you. Expecting to become a dad? This book has you covered, too.
An NPR Best Book of the Year | USA TODAY Bestseller
This revolutionary approach to cleaning and organizing helps free you from feeling ashamed or overwhelmed by a messy home.
If you’re struggling to stay on top of your to-do list, you probably have a good reason: anxiety, fatigue, depression, ADHD, or lack of support. For therapist KC Davis, the birth of her second child triggered a stress-mess cycle. The more behind she felt, the less motivated she was to start. She didn’t fold a single piece of laundry for seven months. One life-changing realization restored her sanity—and the functionality of her home: You don’t work for your home; your home works for you.
In other words, messiness is not a moral failing. A new sense of calm washed over her as she let go of the shame-based messaging that interpreted a pile of dirty laundry as “I can never keep up” and a chaotic kitchen as “I’m a bad mother.” Instead, she looked at unwashed clothes and thought, “I am alive,” and at stacks of dishes and thought, “I cooked my family dinner three nights in a row.”
Building on this foundation of self-compassion, KC devised the powerful practical approach that has exploded in popularity through her TikTok account, @domesticblisters. The secret is to simplify your to-do list and to find creative workarounds that accommodate your limited time and energy. In this book, you’ll learn exactly how to customize your cleaning strategy and rebuild your relationship with your home, including:
-How to see chores as kindnesses to your future self, not as a reflection of your worth -How to start by setting priorities -How to stagger tasks so you won’t procrastinate -How to clean in quick bursts within your existing daily routine -How to use creative shortcuts to transform a room from messy to functional
With KC’s help, your home will feel like a sanctuary again. It will become a place to rest, even when things aren’t finished. You will move with ease, and peace and calm will edge out guilt, self-criticism, and endless checklists. They have no place here.
Becoming the Man You Were Created to Be Instead of Who the World Says You Are
AN INSTANT NEW YORK TIMES BESTSELLER!
From a bestselling author and pastor, a straight-talk, no-nonsense guide to becoming the man God calls you to be.
We’ve all seen the headlines. Masculinity is in crisis. Men are lost. What’s the matter with men? We are confused about what masculinity is and what roles men play in our culture.
Manhood, says Joby Martin, is harder than ever because we have forgotten what true masculinity looks like. Real, Biblical manhood is not about driving big trucks, having the biggest guns, or hunting the biggest buck. (Though he’s a big fan of all of those, truth be told.) True men of God surrender themselves before the cross, serve and lead their families, put on the full armor of God, and stand guard against the lies that threaten to tear our churches and our culture apart.
In this book, Pastor Joby walks through what the Bible means when it says, ‘be watchful, stand firm in the faith, act like men, be strong, and let all that you do be done in love’ (1 Corinthians 16:13). He guides readers through what scripture says about who men are, how they should act, and what it means to be a man in today’s culture, and he asks tough questions about how God calls men to respond.
Stand Firm and Act Like Men is a call for men to rediscover Biblical manhood in their churches and cities, and to love, serve, and support their families and one another.
Editorial Reviews
Review
“So there I was…”, the words that open this book, are probably my favorite words to come out of Joby’s mouth, because I know that what follows will be hilarious, insightful, and then he’ll somehow turn it around on me to make it deeply convicting. For a long time God has given Pastor Joby an incredible rapport with men. I’m glad to see him put that wisdom and challenge into a book. In an age when ‘manhood’ is one of the most confusing terms in our lexicon, Joby lays out a clear and compelling vision. They say men don’t read nearly as many books as women. I’m betting this one will be the exception. I predict you’ll read it and then give it to your sons and all your friends.”―J.D. Greear, Pastor, The Summit Church, Author, Everyday Revolutionary: How to Transcend the Culture War and Transform the World
“Every preacher needs a preacher, and I decided Pastor Joby Martin would be ‘my preacher’ years ago, not just because he is one of the best Bible teachers alive, but because he is a good man. And you are about to read what I believe might be his life message. Reality is undefeated: where men fulfill their callings everything flourishes, and where men do not everything burns. This is the best possible outlay of God’s calling for men to STAND FIRM, AND ACT LIKE MEN.”―Josh Howerton
“Where men embody the kind of masculinity Joby has mined from the scriptures here, humanity flourishes. Humanity descends into chaos, where males take cues from the world or softer, less biblical ideals. Joby has done an excellent job laying the groundwork for what it means to ‘act like men.’ He isn’t shaming or disparaging. He simply calls men to embrace and step into what God has given them, their unique strength for.”―Matt Chandler, Lead Pastor of The Village Church
“It’s obvious that God is doing something in the hearts of men today. There is a stirring and a returning to Jesus and the church across our nation. But with so much change in the church, what will they return to? In Stand Firm and Act Like Men, Joby paints a clear, passionate, and compelling vision to become the kinds of men we need in this hour. Both biblical and practical, this will equip men to follow Jesus well today.”―Jon Tyson, church.nyc, formingmen.com
“Joby challenges men to lead with courage, humility, and faith. This book doesn’t just call you out — it calls you up: for your family, your team, and the world. For that, I’m truly grateful.”―Tim Tebow, Author, Speaker, Founder of the Tim Tebow Foundation
“We live in a time when there is nothing but confusion about what it means to be a man. Joby in his new book Stand Firm and Act Like Men answers this question with biblical clarity, conviction and Gospel centered courage. This is not another cultural ideal – it is a reclamation of Biblical manhood that leads with humility, strength, and love. It’s timely, bold, and desperately needed.”―Dr. Mac Brunson, Pastor Valleydale Church
“Dazed and confused” was the name of a 1993 coming-of-age comedic film, but it also describes too many believers today regarding biblical manhood. God’s Word is the answer when confusion reigns, and my friend Joby Martin offers sage biblical wisdom for men (and women) in this book. Grounded in Scripture and aware of the extremes of our day (like overly passive/overly aggressive), Joby roots the strength of manhood in the gospel and the pursuit of being increasingly like Jesus. The clarity needed in a confused world can be found here.”―Ed Stetzer, dean, Talbot School of Theology
“Culture can’t decide what it wants from men. The same society that can’t even define what a woman is has the audacity to call masculinity ‘toxic’ one minute and then complain that men aren’t stepping up the next. Meanwhile, much of the modern church has told men—implicitly or explicitly—that to be a ‘good Christian,’ they need to act more like women. The result? Countless men who are disciplined, responsible, and willing to lead are left wondering what a man even is—and how to become one. In Stand Firm and Act Like Men, Joby cuts through the noise. He doesn’t rely on cultural fads, macho stereotypes, or ‘Red Pill’ ideology. Instead, he takes us straight to the Word of God. This book is a clear, unapologetic, and biblical vision of manhood. And here’s the truth: you can’t become what you don’t understand. Joby helps men understand—truly and deeply—what God designed them to be.”―Kyle Thompson, Founder, Undaunted.Life, Host, The Daily Blade
“I’ve been in ministry since 1987 and I can’t remember a time when the church and our nation needed tough and tender men of God more than right now. Thank God for this book! Joby writes like he preaches; with compassion, conviction and clarity. He embodies the message of this book in his everyday life as a man who stands firm on the gospel and the word of God. As “masculinity” has been distorted, weaponized and attacked in this generation, I pray that God will use “Stand Firm & Act Like Men” to renew a rich theology of manhood and revive a passion in the hearts of men to love, lead and serve their families, the church, our nation, and the Lord Jesus Christ.”―Dr. Clayton King, Evangelist, Teaching Pastor, Biltmore Church & Newspring Church, Author of Reborn, Stronger & Overcome
“I grew up in church. I have been married for over 25 years. I am the proud dad of 4 kids. It’s tempting to act like I have things figured out, but thankfully this book cuts right through that and reminds me what it truly means to be a man. Joby is funny, practical and biblical.”―Brian Mosley, President, RightNow Media
“If you’re a guy like me, trying to figure out how to follow Jesus, lead your family well, and not get lost in what the world says a man’s supposed to be, this book is exactly what you need. Joby Martin has been one of the biggest influences in my life when it comes to understanding what real, godly manhood looks like. He doesn’t sugarcoat anything. He shoots it straight, backs it with the Bible, and points everything back to Jesus. That’s what you’ll get in Stand Firm and Act Like Men, a solid, no-fluff guide to stepping up as the man God’s called you to be. This book will challenge you, encourage you, and probably kick you in the teeth a little, but in the best kind of way. It’ll make you look in the mirror, lay down your pride, and finally man up enough to admit that Jesus, not your talent, toughness, or titles, is what your family and your future really need. If you’re serious about leading strong and leaving a legacy worth following, do yourself a favor and read this. I can guarantee you if we as men will read this book, take it to heart, and chase after Jesus with everything in us, we can change the world one legacy at a time!”―Drew Parker, Country music singer and songwriter
“My friend Joby Martin is one of the great Kingdom leaders of our generation. He is also one of the greatest men I know, not because he leads one of the largest and fastest-growing churches in America or because he is an accomplished author with many accolades. He is one of the greatest men I know because of who he is. Joby is a real man—a man of integrity, tenacity, and humility. He is a man of honor. I can think of no one more qualified to write this much-needed book. The fabric of civilization is families; as the fathers go, so goes the family. While society sees men as a problem, God sees men as the solution. We need a revival of biblical masculinity in America. This book has the power to spark that revival in men, and it’s one that every man should read.”―Phil Hopper, Author and Lead Pastor of Abundant Life Church
“This book is one page after another of motivational wisdom. It reminds me of a creed that my spiritual grandfather displayed into his 80s when his body was winding down after a hard fought life: ‘This life ain’t about playing it safe or staying clean. It’s about charging hard, getting scarred up for the Kingdom, and sliding into heaven worn out, mud on your face, blood on your knuckles, and fire in your bones—shouting, ‘Holy S**t, Lord—what a ride!’ My friend Joby has written a book that calls out the best in me and other men. We all need it!”―Brian Tome, founder of Crossroads Church and Mancamp
“I am so thankful for Joby Martin’s new book Stand Firm and Act Like Men! With his characteristic loving directness, engaging humor, personal illustrations, and theological precision – Joby calls us up to biblical manhood. This is a book you will not only want to read and re-read, but one you will want to get into the hands of the men around you. I know I will!”―Dr. Bruce Frank, Lead Pastor of Biltmore Church in Western North Carolina and speaker on radio program, The Vertical Life
“Once again, Joby Martin has hit the mark. In a world where genuine biblical manhood has been obscured by goofy narcissistic definitions by some and canceled as toxic by others, Joby clears out the fog and points to reality that for too long has been hidden in plain sight.”―Larry Osborne, Pastor and Author, North Coast Church, CA
“Joby’s new book is truly a gift to us guys, and the potential impact reaches our spouse, kids, friends and co-workers as well. It’s filled with wit and wisdom providing an honest, clear and biblical picture of what true manhood looks like. Stand Firm and Act Like Men is an enjoyable read that packs a punch. A needed punch that is challenging and yet encouraging. Job’s new book offers a Kingdom perspective in a practical manner. You will love this book!”―Dan Reiland, Author, Leadership Coach, Husband, Dad and Grandfather
“In a world quick to declare masculinity in crisis, Pastor Joby Martin offers a powerful, biblically grounded antidote. Stand Firm and Act Like Men cuts through the confusion, revealing that true manhood isn’t about cultural stereotypes, but about surrendering to God, leading with love, and standing firm in faith. Through a clear and compelling walk through 1 Corinthians 16:13, he guides readers to understand who men are called to be, how they should act, and what it truly means to live as a man of God in today’s complex world. This book is an essential guide for any man seeking to understand and embody the strength, purpose, and calling God intends.”―Léonce B. Crump Jr, Author, Renovate and The Resilience Factor, Founder, United Church
“Joby Martin is a passionate pastor and compelling communicator who challenges men to think deeply, live boldly, and follow Jesus with courage. His voice is needed, and his heart for men as well as the next generation is clear in these pages.”―Doug Fields, Pastor, Author, & Co-Founder of Download Youth Ministry
Book Reviews by the Reluctant Retiree 