Posted in #BookTours

The Guerrilla Guide for Entrepreneurs and the Rest of Us

Posted on by Reluctant Retiree

A high-octane playbook where old-school wisdom meets the power of AI—packed with insights, deliverables, and real-world strategy for anyone determined to thrive in an era of seismic disruption.


The Guerrilla Guide for Entrepreneurs & The Rest of Us

by Joseph Gulesserian

Genre: Nonfiction Business, Entrepreneurial Self-Help



“A must read for those interested in the future of business and beyond.” – Amazon reviewer

 

We are all entrepreneurs, as we try to break away from the chains of normative expectations in this grand adventure we call life—where we strive to thrive, survive, find purpose, and make sense of all we can be.

The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.

You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.

Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.

The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.

It’s where glory meets tragedy—and it’s all here:

*Does innovation actually pay?

*Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?

*How to master the art and science of sales, negotiation, financing, and brand-building

*How to leverage AI for competitive advantage

*How will AI reshape the employment market

*Tales from the Streets…

*What will the future of Tomorrow look like?



In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book takes you through fascinating and indelible destinations filled with twists, turns, glory, and tragedy—culminating in a knowledge-packed read that delivers real, actionable results. With a blend of humour, insight, and sharp wit, he takes the gloves off for all 12 rounds and presents a truly unique perspective forged from his lifetime of entrepreneurial business and brand-building, along with his time as a business management professor.

This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library and a call to arms!

 

What readers are saying:

“If Michael Porter and Anthony Bourdain co-wrote a business book, it might look like this. The Guerrilla Guide for Entrepreneurs fuses sharp strategic frameworks with gritty real-life business lessons from the trenches. From learning curves to AI disruption, Gulesserian doesn’t just talk theory—he’s lived it.
Wit, insight, and humility pour through every chapter. The negotiation section alone should be required reading. And the “Tales from the Streets” offer the kind of context no MBA program dares touch. Highly recommended for anyone who wants their business knowledge with teeth.” – Amazon reviewer

 

“From AI to competitive strategy to opportunity, to the history of innovation — and especially the negotiation chapter — this book is simply worth its weight in gold. It’s the street-smart MBA you wish existed: bold, raw, yet refined — and full of moments that make you rethink the past, the present, and the future. There are plenty of feel-good and empowerment books, but this one actually delivers actionable skills, insight, and strategy — in a way that’s entertaining.” – Amazon reviewer

 

Amazon * Bookbub * Goodreads






Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.

He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.

Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.

He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.

 

Website * Facebook * X * Instagram * LinkedIn  * YouTube * Amazon * Goodreads

 


Follow the tour HERE for special content and a $20 giveaway!


Enter The Guerrilla Guide for Entrepreneurs & The Rest of Us Giveaway


Posted in #non-fiction

Hey, Idiot!: Chronicles of Human Stupidity

Posted on by Reluctant Retiree

Over 200 true stories of boneheadedness and buffoonery from the New York Times-bestselling author of Stupid History!

Former Saturday Night Live writer Leland Gregory has shown us gray matter-challenged examples in various areas. These range from the criminal world to the hallowed halls of government. This time, though, everyone, everywhere is fair game if they’ve exhibited outrageously stupid behavior. Consider:

* The forgetful fireman who left cooking oil on the stove and returned from a call to find the station house burned to the ground

* A lung cancer patient who caused an explosion when he lit up a cigarette—in his oxygen tent

* A 58-year-old billiards player who was suspended from competition after testing positive for a muscle-building hormone

* F. Edward Hebert, chairman of the House Armed Services Committee, who said, “The only way we’ll get a volunteer army is to draft them”

Hey Idiot! lets everyone from bosses to public officials, doctors to sports heroes, skewer themselves with their moronic words and actions.

Posted in Cozy Mysteries

Forests, Fishing, & Forgery

Posted on by Reluctant Retiree

Festival-set Southern cozy mystery at a campground

Welcome to Normal, Kentucky—where nothing is ever normal, especially during a holiday weekend.

It’s Labor Day at Happy Trails Campground, one of the busiest times of the year for campers, RV travelers, and local businesses. But the holiday rush takes a dark turn when Daniel Boone National Park faces possible closure due to a drought—and the one person with the power to shut it all down is found murdered.

With the campground at the center of the investigation, suspicion falls on both locals and visitors alike. If the park closes, Normal’s small businesses won’t survive. This scenario gives nearly everyone a motive. It turns a packed campground into a pool of suspects.

Mae West is determined to uncover the truth before the fallout destroys the town she’s grown to love. As rumors spread and tensions rise, Mae digs into campground politics, local grudges, and secrets hiding behind friendly campfire smiles.

A Southern cozy mystery is filled with small-town gossip, holiday chaos, and amateur sleuthing. It’s perfect for readers who love campground settings, festival weekends, and clean whodunits with heart.

Posted in #History

Standing Bear Is a Person

Posted on by Reluctant Retiree

The True Story of a Native American’s Quest for Justice

In 1877, Standing Bear and his Indian people, the Ponca, were forcibly removed from their land in northern Nebraska. In defiance, Standing Bear sued in U.S. District Court for the right to return home. In a landmark case, the judge, for the first time in U.S. history, recognized Native American rights-acknowledging that “Standing Bear is a person”-and ruled in favor of Standing Bear. Standing Bear Is a Person is the fascinating behind-the-scenes story of that landmark 1879 court case. It also details the subsequent reverberations of the judge’s ruling across nineteenth-century America. It is also a story filled with memorable characters typical of the Old West. The story includes the crusty and wise Indian chief, Standing Bear. It also features the Army Indian-fighting general who became a strong Indian supporter. Additionally, it highlights the crusading newspaper editor who championed Standing Bear’s cause. Finally, it presents the “most beautiful Indian maiden of her time,” Bright Eyes, who became Standing Bear’s national spokesperson. This story takes place when America was obsessed with winning the West at any cost. It portrays an intensely human story. It represents a small victory for compassion. It also recounts an American tragedy. Standing Bear won his case. However, the court’s decision that should have changed everything, in the end, changed very little for America’s Indians.

Editorial Reviews 

From Booklist

The Bureau of Indian Affairs forcibly and illegally removed the Ponca Indians from their fertile croplands in Nebraska in 1877. They were taken to barren land in Oklahoma. Standing Bear, a clan leader, told the BIA that the land was unsuitable for farming. He also said that the Ponca wished to return home. Their request was denied, and by the end of the year, 158 Ponca had died. Desperate, Standing Bear and 27 others decided to escape to the reservation of the Omaha, their cousins. Once there, Omaha chief Iron Eye met with Brigadier General George Crook. Susette, his daughter who was a school principal, joined them. George Crook was one of two white initiates to the Omaha Soldier Lodge brotherhood. These three then told their story to T. H. Tibbles, deputy editor of the Omaha Daily Herald, whose coverage inspired attorney John Lee Webster to represent Standing Bear. In re-creating this significant chapter in Native American history, Dando-Collins captures the full drama of Standing Bear’s struggle. The story culminates in a riveting courtroom scene. In this scene, the judge rules in his favor. Rebecca Maksel
Copyright © American Library Association. All rights reserved

Review

“Compelling and historically important…a fascinating read.” — Flaunt

“An inspiring and informative book [that] brings to light a heretofore unknown nugget of our heritage.” — Curled Up With a Good Book 12/6/04

“[A] remarkable history.” — Washington Times 2/20/05

“A taut tale…A great story.” — Roanoke Times 2/6/05

“Brisk but evocative…an eloquent reminder of a fight well fought.” — Kirkus Reviews 10/1/04

“A fascinating behind-the-scenes story.” — Arizona Daily Star 11/21/04

Posted in #History

History of Idaho

Posted on by Reluctant Retiree

A Captivating Guide to Historical Events and Facts You Should Know About the Gem State (U.S. States)

History of Idaho: A Captivating Journey Through the Gem State’s Past

Idaho’s history is filled with stories that are as rich and surprising as its breathtaking landscapes. Idaho’s past holds events from the early Native American tribes. These include the daring Lewis and Clark Expedition. These events shaped it into the state it is today. But how much do we really know about the people and moments that made Idaho what it is?

History of Idaho isn’t just a history book. It’s a trip back in time that uncovers the untold stories and big changes Idaho has seen. Whether you’re a history lover or new to Idaho’s story, this book will surprise you. It reveals details that have stayed hidden for generations.

Inside, You’ll Discover:

  • The Early Tribes of Idaho: Learn about the lives, cultures, and lands of Idaho’s Native American tribes.
  • The Lewis and Clark Expedition: Follow the explorers on their journey. Discover how they helped put Idaho on the map.
  • The Fur Trading Era: Meet the brave fur traders. Learn how they set up trading posts. These posts helped early settlements grow.
  • Gold Rushes and Mining Booms: See how the rush for gold changed Idaho forever, bringing new people and opportunities.
  • Becoming a State: Understand Idaho’s road to statehood and the challenges it faced as a young state.
  • Idaho Today: Explore how Idaho has grown in modern times, becoming a place of new ideas and diverse cultures.

With every page, History of Idaho brings Idaho’s story to life. This book is a chance to see Idaho in a whole new way, beyond its mountains and potatoes.